Simple, transparent pricing.
Free for homebuyers and sellers. Agents and lenders pay a flat subscription.
Founding Agent
Lock in $49/mo before it goes to $100 on May 1.
$49
/month14-day free trial. Card required. Auto-converts on day 14.
- Verified agent showcase with real sales data
- Interview requests from high-intent buyers and sellers
- Performance stats and market insights
- $49/month locked for 12 months — then moves to $100/month
- 14-day free trial, cancel anytime
Founding Lender
Lock in $49/mo before it goes to $100 on May 1.
$49
/month14-day free trial. Card required. Auto-converts on day 14.
- Verified loan officer showcase
- Matched introductions from agent partners
- Transaction pipeline tools
- $49/month locked for 12 months — then moves to $100/month
- 14-day free trial, cancel anytime
Standard plans
For homebuyers and sellers
Search for homes, find your agent, and get started.
Free
always
- Smart search powered by AI
- Data-verified agent matching
- 3 free agent interviews
- Neighborhood guides and market data
- No hidden costs, no surprises
Starter
For agents ready to grow with verified leads.
$100
/month
- Verified agent showcase
- Interview requests from buyers and sellers
- Performance stats and market insights
- No hidden fees between you and your agent
Pro
For top producers who want every advantage.
$500
/month
- Everything in Starter
- Priority placement in search results
- AI lead scoring
- Advanced market analytics
- Transaction management tools
Need more? Premier plan at $1,000/mo with unlimited interviews and full analytics. Contact us.
Common questions
What is the founding price?
Agents and loan officers who start before April 30, 2026 get $49/month locked for 12 months. After 12 months, your subscription automatically moves to the standard $100/month plan. No action needed on your part. Cancel anytime.
How does the free trial work?
Sign up with your card. You won't be charged for 14 days. On day 14, your card is automatically charged $49/month. Your founding rate then runs for 12 months from that first charge. Cancel anytime before day 14 and you won't owe anything.
Is smover really free for buyers and sellers?
Yes. Searching for homes, matching with agents, and interviewing agents is completely free. No hidden costs. Agents pay for their subscription, not you.
What does the agent subscription include?
A verified showcase page with your real sales data, interview requests from high-intent buyers and sellers, and performance analytics. Pro includes transaction management tools and priority placement.
Is this available outside Virginia?
Home search currently covers Virginia and South Carolina. Agent showcases and tools work nationwide.
How is smover different from Zillow?
On other platforms, agents pay a big cut of each deal just to get found. On smover, agents pay a flat monthly subscription, so their focus is on you, not on paying for leads. Agents on smover are verified by real sales data, not pay-to-play advertising.