Simple, transparent pricing.
Free for homebuyers and sellers. Agents and lenders pay a flat subscription. No referral fees, ever.
Homebuyers and sellers
Search for homes, find your agent, get started.
Free
always
- Smart search powered by AI
- Data-verified agent matching
- 3 free agent interviews
- Neighborhood guides and market data
- No hidden costs, no surprises
Starter
For agents and lenders ready to grow with verified leads.
$100
/month
or $1,000/year (2 months free)
- Verified showcase with real sales data
- Interview requests from high-intent buyers and sellers
- Performance stats and market insights
- 14-day free trial on monthly plans
Pro
For top producers who want every advantage.
$500
/month
or $5,000/year (2 months free)
- Everything in Starter
- Priority placement in search results
- AI lead scoring
- Advanced market analytics
- Transaction management tools
Premier
For teams and high-volume producers.
$1,000
/month
or $10,000/year (2 months free)
- Everything in Pro
- Unlimited interview capacity
- Team seats and shared analytics
- Priority support
- Dedicated onboarding
Common questions
How does the free trial work?
Sign up with your card. You won't be charged for 14 days. On day 14, your card is automatically charged at your chosen tier. Cancel anytime before day 14 and you won't owe anything. The 14-day trial applies to monthly plans.
Is smover really free for buyers and sellers?
Yes. Searching for homes, matching with agents, and interviewing agents is completely free. No hidden costs. Agents pay for their subscription, not you.
What does the agent subscription include?
A verified showcase page with your real sales data, interview requests from high-intent buyers and sellers, and performance analytics. Pro adds transaction management tools and priority placement. Premier adds unlimited interview capacity and team seats.
How does annual pricing work?
Pay for 10 months upfront, get 12 months of service. Starter is $1,000/year, Pro is $5,000/year, Premier is $10,000/year. You save two months on every tier.
Is this available outside Virginia?
Home search currently covers Virginia and South Carolina. Agent and lender showcases work nationwide.
How is smover different from Zillow?
On other platforms, agents pay a big cut of each deal just to get found. On smover, agents pay a flat monthly subscription, so their focus is on you, not on paying for leads. Agents on smover are verified by real sales data, not pay-to-play advertising.